K A T H E R I N E Y A N G

art director | multi-media designer | content creator

I’m a believer in “following your effort” rather than “following your passion”.

Passion is motivation; it’s assertive and driven, but effort is discipline, consistency and commitment.

Passion and motivation eventually burn out, but reveals what really keeps us going, the why behind what we do, the purpose and mission we each carry, the reasons behind persistence.


Where I see my self apply efforts, is the same place I find my purpose — creative branding and problem solving with emotional intelligence, for the stories that make us human.

if our 1st (actual) hand shake can teleport, this is what you’d see:

— nice meeting you.

more about.

[ personality type. ]

  • INFP-A | mediator

[ fav cuisines. ]

  • thai

  • chinese

  • italian

[ sign. ]

  • pisces

[ fav movies. ]

  • legend

  • about time

  • the imitation game

[ top hobbies. ]

  • weight lifting

  • content creation

  • equestrian

[ fav books. ]

  • how to win friends and influence people

  • the alchemist

  • atomic habits

[ languages. ]

  • english

  • mandarin | cantonese

  • french

[ fav music artists. ]

  • the weeknd

  • drake

  • metro boomin